Is Amazon Prime Day 2025 Safe from Cyber Attacks? How to Avoid Fake Sites and Scams

Amazon Prime Day 2025 is right around the corner, promising exclusive deals, lightning-fast sales, and huge discounts. But while shoppers gear up to fill their carts, attackers are already busy setting digital traps.

This year, cybersecurity experts have observed a sharp rise in scams specifically targeting Amazon Prime Day shoppers. From fake websites and phishing emails to malware-laden pages, cybercriminals are deploying large-scale campaigns to steal credentials, personal data, and money.

In this blog, we’ll walk you through the latest threats surrounding Amazon Prime Day 2025, how attackers are operating, and practical steps you can take to stay safe.

Why Amazon Prime Day is a Target for Cybercriminals

Events like Amazon Prime Day create urgency and high traffic, making shoppers more likely to act quickly without carefully checking URLs or email authenticity. This opens a window for attackers to trick users using:

• Fake login pages

• Phishing emails claiming order or refund issues

• Fake product pages offering unrealistic discounts

With millions shopping in a short window, attackers know they only need to trick a small percentage to walk away with a significant haul.

Shocking Stats: Prime Day 2025 Cyber Threats

According to the latest cybersecurity reports:

• 1,230+ new fake Amazon domains were detected in early June 2025 alone.

• 87% of “Amazon Prime” related domains have been flagged as malicious or suspicious.

• Over 120,000 fake Amazon websites have been identified in just the past two months:

  • 92,000 phishing pages aiming to steal usernames and passwords.

  • 21,000 malware delivery sites spreading viruses, spyware, or ransomware.

  • 11,000 fake product scam pages offering too-good-to-be-true deals.

Compared to Prime Day 2024, impersonation scams have surged by 80%, while unauthorized payment fraud rose from 28% to 38%.

One alarming development: Generative AI is now crafting more realistic phishing emails and fake delivery notices, making scams harder to detect.

How Attackers Are Targeting Prime Day Shoppers

Cybercriminals are using several key tactics this year:

Fake Domains Mimicking Amazon

Attackers register domains resembling Amazon’s official sites, such as:

• amazon-prime-login[.]top

• amazon-checkout-security[.]online

• amaz0n-deals[.]com

These sites are designed to capture login credentials and payment details.

Phishing Emails with Urgent Messages

Common phishing subject lines include:

• “Refund Due: Action Required”

• “Amazon Account Locked”

• “Prime Day Order Issue: Verify Now”

These emails often contain malicious links or attachments.

 Unauthorized Payment Scams

Some scams directly target consumers, charging unauthorized payments after tricking them into entering credit card information on fake checkout pages.

AI-Generated Scams

Generative AI tools are now used to write convincing, error-free scam emails that can bypass basic spam filters.

Real-World Example: What a Prime Day Phishing Email Looks Like

Subject: Your Amazon Prime Order #47583921 Has Been Delayed

Body:

Dear Customer,
Due to technical issues, your Prime Day order has been delayed. Please click the link below to confirm your payment details and avoid cancellation.

[Confirm Payment Information]

This is a classic phishing attempt. The link leads to a fake Amazon page.

How to Stay Safe This Prime Day

Follow these steps to protect yourself from Prime Day scams:

✅ Type URLs Directly
Never click on email links. Always type “amazon.com” directly into your browser.

✅ Check for Suspicious Domains
Watch for domains ending in unusual extensions like .top, .online, .shop, or those containing hyphens or extra characters.

✅ Enable Two-Factor Authentication (2FA)
2FA adds an extra layer of security even if your password gets compromised.

✅ Use Strong Passwords
Avoid using simple or repeated passwords. Consider using a password manager.

✅ Monitor Transactions
Keep an eye on your bank account and credit card activity for unauthorized charges.

✅ Be Wary of Urgency Tactics
Scammers often create a false sense of urgency. Pause and verify before clicking.

Prime Day 2025 Cybersecurity Quick Guide

Conclusion

Amazon Prime Day is a time for deals — but don’t let your guard down. Scammers are becoming smarter and more aggressive. By following basic security practices, you can enjoy Prime Day deals without falling into their traps.

If you'd like help writing your organization’s official Prime Day cybersecurity alert for employees or clients, let me know — I can draft one for you!

FAQs 

What is Amazon Prime Day 2025?

Amazon Prime Day 2025 is a two-day online shopping event offering discounts exclusively to Amazon Prime members.

Are there cyber attacks during Amazon Prime Day?

Yes, cybercriminals often target Amazon Prime Day with phishing emails, fake websites, and payment fraud scams.

How many fake Amazon sites were detected in 2025?

Over 120,000 fake Amazon sites were identified in the two months leading up to Prime Day 2025.

What types of scams are most common during Prime Day?

The most common scams include phishing emails, fake login pages, malware delivery pages, and unauthorized payment fraud.

How do phishing emails related to Prime Day look?

They often use urgent subject lines like “Refund Due” or “Account Issue” and contain fake Amazon branding.

Can AI-generated emails trick Amazon shoppers?

Yes, attackers are now using generative AI to create more realistic and convincing scam emails.

What are fake Amazon domains?

Fake domains look similar to Amazon’s official site but have subtle changes in spelling or use unusual domain extensions.

What domain extensions should shoppers be cautious of?

Be wary of domains ending with .top, .online, .shop, or those with hyphens and extra characters.

How do I check if a website is really Amazon?

Always type “amazon.com” directly in your browser rather than clicking on links in emails or messages.

How can I protect my Amazon account during Prime Day?

Enable two-factor authentication (2FA), use strong passwords, and monitor your payment transactions closely.

What is 2FA on Amazon?

Two-factor authentication adds an extra step to your login process, requiring both a password and a one-time code.

How does payment fraud happen during Prime Day?

Fraudsters set up fake checkout pages that collect your credit card details and use them for unauthorized payments.

How much did payment fraud increase during Prime Day 2025?

Reports show unauthorized payment fraud increased from 28% to 38% after April 2025.

Should I trust emails saying “Amazon Prime Refund”?

No, always verify through your Amazon account directly rather than trusting unsolicited refund emails.

How do scammers make their fake sites rank higher in search?

They use SEO tactics like frequent updates, download counts, and ratings to manipulate search rankings.

What should I do if I clicked a fake Amazon link?

Immediately change your Amazon password, enable 2FA, and monitor your financial accounts for unusual activity.

Are fake Amazon products part of these scams?

Yes, some sites offer fake product listings to collect payment without delivering anything.

How do scammers use malware during Prime Day?

Fake sites may prompt you to download files that install malware on your device.

Can I report fake Amazon sites?

Yes, report them to Amazon’s customer support and cybersecurity reporting portals.

How do phishing campaigns during Prime Day compare to other times?

Phishing and impersonation scams surge by up to 80% around Prime Day compared to normal periods.

Why are cyber attacks so common on Prime Day?

The urgency and excitement around deals make shoppers less cautious, which scammers exploit.

What is the safest way to shop on Prime Day?

Only use official Amazon apps or type amazon.com directly into your browser.

Are mobile users also targeted during Prime Day?

Yes, mobile browsers and apps are frequent targets for fake login pages and phishing links.

How do I know if my Amazon account was hacked?

Look for signs like unfamiliar orders, password change alerts, or account login notifications from unknown devices.

Is it safer to use credit cards or debit cards on Prime Day?

Credit cards typically offer better fraud protection compared to debit cards.

How do fake Amazon sites steal information?

They trick users into entering login details, payment information, or downloading malicious software.

Can password managers help during Prime Day?

Yes, password managers can autofill only on legitimate sites, reducing the chance of entering passwords on fake pages.

How do I set up 2FA on my Amazon account?

Go to Amazon account settings, select Login & Security, and enable Two-Step Verification.

What organizations report Prime Day cyber threats?

Security firms like Check Point, Kaspersky, and government agencies often report on major retail event scams.

What happens if my card details are stolen during Prime Day?

Contact your bank immediately to block the card, monitor statements, and report the fraud.

How can businesses protect employees during Prime Day?

Organizations should send security awareness alerts, reminding employees not to shop using corporate email accounts or devices.